Short and exact. What we learned building and running our companies, written as we go.
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Aug 2026Why we run the companies we start.Most studios build to hand over. We build to keep, and it changes every decision along the way.StudioJul 2026What growing mushrooms taught us about shipping software.Fungyu is the only company of ours you can hold in your hand. Its lessons travel further than expected.BuildingJun 2026Naming a company so the studio can disappear.Why every venture gets its own name and identity, and Adriato stays behind it.BrandMay 2026What a first customer teaches that a plan cannot.Start small enough to launch and real enough to charge for. Then listen.BuildingApr 2026When to build with a partner, and when not to.Own ventures come first. How we decide when there is room for a partner build.PartnersMar 2026Three markets, one way of building.Software testing, a mood diary and medicinal mushrooms share more than it looks.Studio